Cult At Denfair 2019
Wednesday, July 3, 2019
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A brace of years since I in conclusion visited DENFAIR, Melbourne, I was honoured to live on hosted yesteryear Cult this fourth dimension around. Promising an exciting showcase that sure as shooting didn't disappoint, Cult presented a gain of novelties from its Australian blueprint brand, NAU, across iii locations. In add-on to exhibiting the 2019 NAU collection, Cult also announced the exciting launch of the newly redesigned NAU website too online store.
The NAU stand upward feautured dark light-green walls too textural curtains, providing a beautiful backdrop for the novel pieces. These included a showcase of extensions to best-selling collections yesteryear Adam Goodrum, Kate Stokes, Adam Cornish too Tom Fereday, equally good equally the recent Mercedes-Benz Design Award winner, Stack, yesteryear Zachary Hanna. Following its international launch at ORGATEC 2018, the Chameleon tabular array yesteryear Adam Goodrum was also featured, for the get-go fourth dimension inwards Australia.
Designed to acquaint the novelties inwards a contemporary, somebody space, the NAU stand upward also featured an interactive augmented reality zone, inviting visitors to blueprint their ain interior amongst the entire NAU collection, including 2019 novelties, using the NAU AR app - a 3D Augmented Reality app for iOS launched in conclusion twelvemonth at DENFAIR. An amazing tool for visualising how the production would expect inwards a space, I had a play around amongst some favourite pieces, too loved having the might to alter finishes too configurations equally I went along. You tin shipping away download the NAU AR app here.
Partnering amongst a number of inspiring too like-minded brands at DENFAIR this year, all of the fabrics were supplied alone yesteryear Mokum, including upholstery, stand upward drapery too cushions. All styling elements, including vases, bowls, espresso cups too saucers were lovingly hand-made too provided yesteryear Mud Australia. Flooring on both stands was provided alone yesteryear Bolon too the NAU stand upward boob tube enshroud was provided yesteryear Bang & Olufsen.
Here's a expect at the NAU Novelties unveiled at DENFAIR...
Stack yesteryear Zachary Hanna
Winner of the 2018 Mercedes-Benz Design Awards, Stack drew a lot of attending at the NAU stand, too it's slowly to regard why. The thoughtful too unique blueprint cleverly combines the functionality of several living room objects into ane elementary even too then refined production - a lamp, a bookshelf too a side table. Crafted from solid natural timber amongst seamlessly integrated wiring, the potent construction is gently illuminated yesteryear the soft, diffused calorie-free created yesteryear its sculptural plywood shade. Designed to simplify home-living, I tin shipping away regard this slice working good inwards either a living room setting or equally bedside furniture.
SIA Upholstered yesteryear Tom Fereday
The 2017 winner of the Mercedes-Benz Design Award, SIA yesteryear Tom Fereday officially launched at DENFAIR in conclusion year. Featuring a unique adjustable backrest too known for its uncompromising comfort, this has been stepped upward a notch amongst the new upholstered version. Featuring Medina Lacquer cloth yesteryear Mokum, the novel textural chemical part contrasts beautifully amongst the solid natural timber, too minimal steel frame.
Molloy Chair amongst Arms too Molly Bar Stool yesteryear Adam Goodrum
The elegantly sculptural Malloy collection, where 2 elements encounter too seamlessly teach one, comes from the odd coming together of 2 rivers to cast the Molloy River inwards Western Commonwealth of Australia – a identify where Adam Goodrum hand-built a vacation dwelling solid amongst his family. Featuring beautifully fluid detailing, the collection of dining tables, chairs, shelving too java tables straightaway stimulate got 2 newly designed extensions – the Molloy chair amongst arms too the Molloy bar stool. Presented at DENFAIR, I had the pleasance of sitting inwards the stool several times over the course of educational activity of the 2 days (enjoying a Nespresso or two!) too I institute the sculptural blueprint to live on both sturdy too extremely comfortable.
Strand Upholstered yesteryear Adam Cornish
Inspired yesteryear the vintage steel article of furniture from the 1950s, the Strand collection is made from simple, tactile materials, chosen for their honesty too might to historic menstruum amongst dignity. Taking cues from braided steel cables, iii aluminium ‘strands’ piece of job inwards unison to make the outline of the design. At DENFAIR 2019, NAU presented the new fully upholstered Strand chair inwards Mokum Medina Lacquer.
Jolly Single Rod Pendant yesteryear Kate Stokes
The Playful Jolly calorie-free collection was get-go presented at DENFAIR 2018, amongst the double rod pendant too wall light. This year, the previously unseen single rod version was showcased. An exploration of cast too stuff featuring translucent, hand-blown drinking glass juxtaposed against solid-coloured metallic rods too shades, the unmarried rod pendant features the same residuum of stuff composition through a to a greater extent than simplistic form, too the number is stunning. Shown inwards brass, it also comes inwards black, burgundy too eucalypt powdercoat finishes.
Sofala yesteryear Adam Goodrum
Named later on a pocket-size town inwards New South Wales amongst soft, rolling light-green hills, Sofala is a modular sofa characterised yesteryear shine curves too versatile modules that let for a gain of comfortable configurations. First launched at DENFAIR 2018, this twelvemonth the re-imagined Sofala returned amongst a novel 150-degree corner module. With distinctive pipe detail, the novel version, upholstered inwards Mokum Topiary, features an inviting curved shape and allows for a wider gain of formations.
Bower yesteryear Adam Goodrum
With Bower, Adam Goodrum sought to intermission away from the rigidity ofttimes associated amongst business office and breakout furniture. Inspired yesteryear the rambling mode nests created yesteryear the bowerbird, Bower is open, organic too gentle; bringing a natural too calm aesthetic to workplaces. The collection includes a workpod, armchair, coming together lounge, along amongst a gain of adjustable acoustic screens too modular booth styles. Functionally, the architecture of this blueprint controls acoustics equally the undulating shapes select care of too absorb noise, spell aesthetically the vertical woven elements seem to live on growing similar vines. The Bower armchair amongst a previously unseen timber plywood weave, upholstered inwards a gorgeous Burnt Orange Mokum Alpaca Velvet, was showcased at this year's NAU stand.
Chameleon yesteryear Adam Goodrum (2018)
Named later on its might to cleverly arrange to its environment, the Chameleon is an agile construction that takes commercial configuration to novel levels. Its gain of articulated features are a production of extensive engineering, offering limitless dimensional, typological too aesthetic tabular array solutions amongst a singular blueprint language. With an overall aesthetic that reflects the seamlessness of its mechanics, the Chameleon is refined inwards its engineering, functional inwards blueprint too versatile inwards form, make to arrange to the dynamic footing for which it was designed. Launched inwards Federal Republic of Federal Republic of Germany at ORGATEC 2018, the Chameleon was showcased across all iii locations at DENFAIR 2019 too tin shipping away live on seen inwards farther exceptional here.
The Chameleon yesteryear NAU stand upward presented an eye-catching conceptual installation. Imagined yesteryear Adam Goodrum, the stand upward invited DENFAIR visitors to explore the structural uniqueness of the Chameleon equally a commercial tabular array concept designed yesteryear Adam Goodrum for NAU.
The NAU Chameleon tabular array made its 3rd debut at FUTURESPACE, a novel dedicated workspace precinct at DENFAIR comprising iii immersive spaces that showcase commercial design. The precinct also included the pop Kubrick Stool yesteryear Jack Flanagan for NAU.
And inwards terminal news, the entire NAU collection is straightaway shopable online, straight from the re-designed www.naudesign launched at DENFAIR!
If you lot missed my Instagram stories during DENFAIR, I've saved some highlights on Cult x TDC DENFAIR Giveaway, blueprint grad Lauren Gibbs. It was too then wonderful to regard her too her best friend sense a fun too inspiring few days inwards Melbourne!
Photography by Fiona Susanto
This post was created inwards collaboration amongst Cult. I only piece of job amongst products I dear too all opinions are my own. For to a greater extent than information delight watch my About Page.