Cult Celebrates 20-Year Anniversary
Friday, March 2, 2018
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Last Th eve I had the pleasance of assist the Cult 20-Year Anniversary celebrations inward Sydney. Held at the flagship Sydney Showroom, I was blown away yesteryear the beautiful infinite which has undergone a transformation equally component subdivision of the anniversary initiatives that officially launch today. The same place where Cult was founded 2 decades ago, the showroom extension makes room for viii novel brands including Karakter Copenhagen too Nanimarquina, along amongst Zanotta, Tecno, Vipp, Louis Poulsen, Montana too Design Letters. In addition, Cult launches the commencement stand-alone NAU Gallery to showcase its growing Australian collection. Housed inward a 220sqm infinite inward a neighbouring warehouse to the Cult Sydney showroom, both spaces are designed yesteryear DesignOffice too are right away opened upward to the public.
NAU is Cult's ain build of Australian slice of furniture too was launched inward mid-2017. The beautiful gallery, pictured higher upward too below, was designed to showcase the full NAU collection, from elegant lounge slice of furniture to sculptural lighting, modular shelving, stools, tables too dining pieces. The NAU collection is reductive inward form, honest inward materiality too timeless inward style, too is presented inward company natural timbers, rich aniline leathers too textured wool weaves. Styled amongst abstract landscape artwork yesteryear Brooke Holm, handwoven rugs, fresh greenery too ceramics from local artisans, the infinite is quintessentially Australian amongst a contemporary too fresh feel.
The beautifully renovated showroom is divided into dedicated branded areas amongst a lighting infinite to showcase the breadth of the Cult lighting collection. Over the in conclusion 2 decades, Cult has organically grown its collection of prominent pattern brands to stand upward for a rigid portfolio of 35+ brands across furniture, lighting too accessories, including its ain Australian collection NAU.
“Having previously designed the signature steel staircases inward our Melbourne showroom, this collaboration amongst DesignOffice is a natural development that pays homage to the increment too changing construction of the showroom over the years,” -Owner & Managing Director of Cult, Richard Munao.
Finally, Cult's 3rd initiatory to grade this huge milestone is the launch of the Icons of Design book; a express edition box ready containing a 20-page expect majority too cards. Styled yesteryear Heather Nette King too photographed yesteryear Mike Baker, the majority is a creative resources showcasing the timeless elegance too understated luxury of the nitty-gritty brands within the Cult collection, too is supported yesteryear colourful pattern icon graphics developed yesteryear Design yesteryear Toko.
Two sets were designed for the Icons of Design photograph shoot, to reverberate both the Danish minimalism and Italian elegance of the Cult brand collection. Released today, it has been produced inward a express run, too an e-version volition also endure available.
In farther celebration of the Icons of Design majority too 20-year anniversary, Cult invites Australian pattern enthusiasts to motion into its Icons of Design Instagram competition. For the adventure to win a $2,000 Cult Credit to purpose towards an icon of pattern from the Cult collection, catch the Cult Commonwealth of Australia Instagram page.
The Cult Showroom too NAU Gallery is located at 17-19 Levey Street Chippendale too is opened upward Mon to Fri 8.30am - 5.30pm, too Saturdays from 10.00am - 4.00pm.