A Catch To The Novel Fred International Melbourne Showroom
Tuesday, March 27, 2018
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Scandinavian slice of furniture emporium Fred International has taken upwards residence inwards Melbourne beneath the historic beams of an iconic Collingwood warehouse inwards the famed Foy & Gibson precinct. Open yesteryear appointment, I jumped at the adventure to cause got a tour of the novel infinite when I visited Melbourne on the weekend. A beautiful twenty-four lx minutes flow to halt by, the Sun was streaming inwards through the large windows together with I was forthwith struck yesteryear the beautiful interior that marries the brand’s Nordic roots amongst a distinctly Melbourne aesthetic.
In collaboration amongst interior designer Angela Harry together with stylist Simone Haag, the apartment-style concept showroom has been crafted amongst both locality together with worldliness inwards mind. “Fred International’s bird is the merging of the concept of dwelling amongst an aesthetic that is distinctly Melbourne,” says Angela. “This meant challenging the notion of Scandinavian pattern beingness strictly gear upwards clean together with minimal, instead opting for a darker, moodier palette; sophisticated, amongst a hint of Collingwood edge.”
While embracing the building’s heritage bones, careful consideration was given to removing layers of previous renovations, together with imbuing the infinite amongst a light, restrained approach to novel materials together with finishes. A unmarried shade of grayish features predominantly throughout, allowing the master copy heritage item together with textures to live celebrated simply equally they are. In contrast, rich terra cotta walls together with lustrous carpet create an eye-catching entryway.
Within the artful space, both novel together with iconic slice of furniture pieces were selected from the extensive Fred International collection, amongst contemporary Scandinavian brands including Fogia, by Lassen, Friends & Founders, Rubn Lighting together with Secto Design.
With a warm cloth palette of cognac leather, marble, terrazzo, brass, smoked drinking glass together with velvet, I beloved the rich tones of the Friends & Founders La Pipe dining chairs inwards ocean greenish together with wine-red velvet Retreat sofa yesteryear Fogia. A brace of Fogia Bollo chairs are happily camouflaged inwards Raf Simons for Kvadrat upholstery against Fogia’s woven wool rugs, spell decorative together with functional lite fittings human activeness equally a finishing touch, including a cluster of Rubn Vogue pendants; custom coloured to jibe the bold entrance.
Fred International manager Melissa Walker says the infinite allows for an ever-changing curation of the brand’s evolving offering.“Our intention is to continually reinvent, together with this unique residential-concept encourages that dynamism,” says Melissa. “While contemporary Scandinavian pattern celebrates the region’s slap-up heritage, it’s bold together with progressive together with various inwards a agency that eschews minimalist confines of the past. It’s a actually exciting time, together with we’re thrilled to cause got live arrived inwards marvellous Melbourne.”
Special cheers to Neil from Neil Hugh Office for showing me approximately the inspiring showroom together with allowing me to cause got photos. Located inwards the same space, Neil's business office is on the mezzanine flooring together with blends inwards seamlessly amongst the same attending to detail.
Located at 79 Oxford Street Collingwood, Victoria (Apartment 10) yesteryear appointment, bookings tin live made here.
Interior Design by Angela Harry / Art administration together with styling by Simone Haag
Art from James Makin Gallery by Artist Greg Woods / Plants from The Plant Society