The Novel Aura Domicile Concept Store
Tuesday, December 5, 2017
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AURA Home founder Tracie Ellis too her talented squad direct maintain opened the doors to the novel Aura Home Concept Store. Located inwards a beautifully refurbished, heritage-listed edifice inwards Melbourne, the store features a serial of private room spaces showcasing the impeccable styling this loved homewares construct has larn known for. For the offset fourth dimension ever, fans of the construct tin see, impact too experience products every bit they stroll through the store, moving betwixt the dining too living rooms, too on to the sleeping accommodation too bath area.
In add-on to the electrical current collection of bedlinen, cushions, throws, towels, natural rugs, baskets too stoneware, the squad direct maintain curated a beautiful make of slice of furniture pieces, lighting, pattern books, go guides, jewellery, wallets, tote bags, candles too bath & trunk products from local too international brands, every bit good every bit a alternative of gorgeous handmade wooden toys for the littlest AURA Home customers. And amongst Summer only unopen to the corner, shoppers volition too detect inspiration for garden too outdoor-entertaining, amongst a alternative of planters, uniquely fashionable beach umbrellas too beach bags inwards the latest shades.
Established inwards 2000, AURA has opened the bricks too mortar store subsequently been running a rattling successful online store for nearly 8 years. Tracie says that piece there's no uncertainty at that spot is a huge client base of operations that loves the convenience of shopping online, at that spot are too a lot of customers who similar to impact too experience their product. "Our production is rattling texture driven, our novel store is our identify to regard our loyal customers too novel customers, too inspire them to practise beautiful spaces inwards their homes. We opened our doors a calendar week agone too we’ve had some overwhelmingly positive feedback. We direct maintain all moved forrad then far into the online basis – it’s wonderful to live on able to direct maintain a measuring dorsum into communities, opened upwardly a bricks too mortar store too practise exceptional places."
Made upwardly of 2 smaller stores combined into one, the store features stunning brickwork that has been rendered too finished amongst a beautiful Porters French wash, piece the the outside wall is covered amongst a lovely ivy. Inspired yesteryear the concept of domicile too what it agency to us all, Tracie worked amongst interior designer Amanda Lynn to practise dissimilar areas of the domicile inside the retail space. The thoughtful pattern enables customers to visualise how the beautiful make of products volition run inwards their ain spaces. Included inwards the layout is a living room expanse to showcase the AURA cushions too throws, a dining expanse featuring the brand's beautiful ceramics too linen, a cosy sleeping accommodation infinite for the AURA sheets too quilt covers, too a gorgeous greyish bath expanse draped amongst the luxe AURA towels.
The store offers a make of wonderful brands too products which compliment the AURA collection including MRD furniture, HK Living, Isamu Sawa express add-on prints, no.27 fragrance solid candles, The Fitzroy Naturopath tea, Dominicus Supply co beach umbrellas, Knotty Towels, Nordstjerne newspaper Christmas decorations, Memobottle too S’Well H2O bottles, ASPAR, Meraki too Theseeeke bath & trunk products too beautiful books, go guides too magazines from Hardie Grant, Fete Mag & Cereal journal - too more!
The Aura Home Concept Store is located inwards the inner eastern suburb of Malvern, a beautiful expanse too growing 'home' precinct. Gearing upwardly for a busy festive flavor amongst Christmas shopping nights, the store volition live on opened upwardly until 9pm this Th seventh December amongst champagne flowing. If you're inwards Melbourne delight direct maintain i for me! I can't aspect to take in the beautiful store side yesteryear side fourth dimension I'm over.
Images courtesy of AURA