Cult Launches Nau - A Novel Australian Pattern Build
Wednesday, May 17, 2017
Edit
This forenoon I attended a exceptional media breakfast at Cult to celebrate the launch of the novel Australian pattern brand, NAU. Marking twenty years equally the leading purveyor of international pattern inwards Australia, the exciting launch sees Cult expand into the production, manufacture in addition to retail of Australian pattern with a contemporary construct that offers furniture, lighting in addition to accessories past times a collective of Australia’s most curious, talented in addition to spirited designers.
Now is the fourth dimension for a novel Australian pattern movement. New past times necessity, Australia’s pattern civilization stems from a house of isolation; our influences are unique from the residue of the world, in addition to nosotros cause got no pattern ancestry with which to adhere. We are gratuitous to immerse ourselves with our extreme natural landscapes in addition to unique materials, in addition to equally a effect cause got carved out a resourceful, hands-on in addition to open-minded pattern culture. NAU is the embodiment of this fresh thinking, broad-spectrum approach, offering contemporary furniture, lighting in addition to accessories construct past times a collective of Australia’s most spirited designers including Adam Cornish, Adam Goodrum, Gavin Harris in addition to Jack Flanagan. Producing designs suitable for residential in addition to commercial spaces, from elegant lounge article of furniture to modular shelving with endless possibility, the NAU collection is reductive inwards form, honest inwards materiality in addition to timeless inwards style.
Driven past times the ambition to convey premium European pattern to Australia, Richard Munao established Cult inwards 1997 with a humble showroom inwards the backstreets of Chippendale. Since then, Cult has grown into the leading purveyor of the best international pattern inwards Commonwealth of Australia in addition to New Zealand, with a portfolio of over 35 brands across furniture, lighting in addition to accessories. Over 2 decades, Cult has evolved from showroom finish to full-service pattern house; diversifying into the production, manufacture in addition to retail of Australian design. In 2014 Cult launched its outset exclusive collection of Australian furniture; the AG x Cult capsule past times acclaimed designer Adam Goodrum. Since then, Cult’s production evolution has grown significantly in addition to it’s fourth dimension to found these designs equally i brand, in addition to promote Australian inventiveness to the world. From this, NAU is born.
Bigola Armchair & Table past times Adam Goodrum for NAU
Bell Pendant, Malloy Dining Table & Malloy Chair past times Adam Goodrum for NAU
Nest Tables past times Adam Goodrum for NAU
Fat Tulip Collection past times Adam Goodrum for NAU
Aran Bed & Nest Table past times Adam Goodrum for NAU
Hosted by Richard Munao, Founder in addition to Managing Director of Cult, the launch non but gave an overview of the designers in addition to their incredible arrive at of products, but also insight into the construct in addition to how it came about.
Now is the fourth dimension for a novel Australian pattern movement. New past times necessity, Australia’s pattern civilization stems from a house of isolation; our influences are unique from the residue of the world, in addition to nosotros cause got no pattern ancestry with which to adhere. We are gratuitous to immerse ourselves with our extreme natural landscapes in addition to unique materials, in addition to equally a effect cause got carved out a resourceful, hands-on in addition to open-minded pattern culture. NAU is the embodiment of this fresh thinking, broad-spectrum approach, offering contemporary furniture, lighting in addition to accessories construct past times a collective of Australia’s most spirited designers including Adam Cornish, Adam Goodrum, Gavin Harris in addition to Jack Flanagan. Producing designs suitable for residential in addition to commercial spaces, from elegant lounge article of furniture to modular shelving with endless possibility, the NAU collection is reductive inwards form, honest inwards materiality in addition to timeless inwards style.
Aran Armchair past times Adam Goodrum for NAU
Aran Sofa past times Adam Goodrum for NAU
Loom Armchair past times Adam Goodrum for NAU
Frame modular shelving organization past times Adam Cornish for NAU
Kubrick Stools past times Jack Flanagan for NAU
"After to a greater extent than than twenty years inwards the pattern manufacture inwards Australia, I cause got grown an unwavering passion for the production in addition to manufacture of Australian furniture. I real believe nosotros are at the cusp of a novel Australian pattern movement, in addition to I am incredibly proud to innovate NAU to the marketplace in addition to promote Australian inventiveness to the world.”- Richard Munao, Owner & Managing Director of Cult in addition to Founder of NAU
"After to a greater extent than than twenty years inwards the pattern manufacture inwards Australia, I cause got grown an unwavering passion for the production in addition to manufacture of Australian furniture. I real believe nosotros are at the cusp of a novel Australian pattern movement, in addition to I am incredibly proud to innovate NAU to the marketplace in addition to promote Australian inventiveness to the world.”- Richard Munao, Owner & Managing Director of Cult in addition to Founder of NAU
Malloy Chair past times Adam Goodrum for NAU
Plum Easy Chair & Footstool past times Adam Goodrum for NAU
NAU launches internationally at ICFF inwards New York (21-24 May) in addition to locally at DENFAIR inwards Melbourne (8-10 June). The NAU stands at both fairs are designed past times award-winning Australian pattern theater Design Office in addition to accept inspiration from the Australian landscape in addition to palette, including imagery from Brooke Holm. After learning most the beautiful range, from which I've shared some favourites inwards today's post, I can't await to run into the exhibition at DENFAIR side past times side month.
NAU launches internationally at ICFF inwards New York (21-24 May) in addition to locally at DENFAIR inwards Melbourne (8-10 June). The NAU stands at both fairs are designed past times award-winning Australian pattern theater Design Office in addition to accept inspiration from the Australian landscape in addition to palette, including imagery from Brooke Holm. After learning most the beautiful range, from which I've shared some favourites inwards today's post, I can't await to run into the exhibition at DENFAIR side past times side month.
Rev Stools past times Adam Cornish for NAU
Strand Collection past times Adam Cornish for NAU
Takushi Table past times Gavin Harris & Malloy Chair past times Adam Goodrum for NAU
Photos 1-5 & 10-12: Styling past times Marsha Golemac / Photography by Brooke Holm
Photos 6-9, & 13-15: Styling by Marsha Golemac / Photography past times Dan Hocking
The full NAU collection volition endure available but from all Cult showrooms inwards Commonwealth of Australia in addition to New Zealand from June 2017.
Images courtesy of Cult
Photos 1-5 & 10-12: Styling past times Marsha Golemac / Photography by Brooke Holm
Photos 6-9, & 13-15: Styling by Marsha Golemac / Photography past times Dan Hocking
The full NAU collection volition endure available but from all Cult showrooms inwards Commonwealth of Australia in addition to New Zealand from June 2017.
Images courtesy of Cult