Massproductions | Instantly Available From Simon James Blueprint
Thursday, March 30, 2017
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In 1999 2 designers, Englishman Chris Martin in addition to Swede Magnus Elebäck, met and started working together equally consultants inwards the article of furniture industry. Continuing to piece of work side yesteryear side for the side yesteryear side decade, they went on to launch their own furniture fellowship Massproductions inwards 2009. Developing high quality, tactile furniture, the award-winning Stockholm based pattern build is right away available inwards NZ from Simon James Design.
I've picked out a few of my favourite pieces from the collection, starting amongst the elegant Crown Easy Chair, pictured inwards a higher house in addition to below. Elegant nonetheless also playful, the unique pattern features an opened upwards dorsum amongst fully upholstered side panels, giving a sense of book despite the chairs depression weight. Available amongst or without castors, inwards a hit of beautiful fabrics, the chair provides a fashionable in addition to dignified sitting sense regardless of the location inwards which they are placed.
Massproductions have several stunning sofa collections, all available from Simon James Design. With soft, appealing curves, the beautiful Dandy Sofa is designed to sit down freely inside a room, creating interesting areas in addition to flowing pathways around it.
The Mega Sofa features sparse steel underground side panels which enclose, elevator in addition to plump the cushions all at the same time. A pattern that results inwards superb comfort, it also creates a beautiful sculptural expression. Available inwards a hit of fabrics, I especially dearest these earthy beige in addition to nighttime greenish hues.
Just a minor alternative of the Massproductions article of furniture collection which also includes stools, tables in addition to their award-winning Tio range, visit Simon James Design to encounter all that's on offer. And for to a greater extent than insight into the Massproductions brand, banking concern fit out this interview amongst its founders.
Images courtesy of Simon James Design
With a shared neo-modernist vision of functional, elegant design, the Massproductions founders decided to intermission costless of PR-driven production strategies to create a article of furniture fellowship focusing on the interplay betwixt object in addition to context. In society to realise their vision, they assumed command of the entire production chain – manufacturing, sales in addition to marketing. This pioneering approach has paid off handsomely, non alone inwards pattern clarity, precisely also inwards distinguished awards, renowned clients in addition to representation.
"Our cognition in addition to passion is inwards volume production, therefore the name. Our destination is to work industrial processes to exercise article of furniture which people tin larn excited about, something that gives them pride of ownership. You tin exercise that amongst a hand-crafted piece, precisely for us the satisfaction comes from achieving it amongst an industrially produced article" - Chris Martin.
I've picked out a few of my favourite pieces from the collection, starting amongst the elegant Crown Easy Chair, pictured inwards a higher house in addition to below. Elegant nonetheless also playful, the unique pattern features an opened upwards dorsum amongst fully upholstered side panels, giving a sense of book despite the chairs depression weight. Available amongst or without castors, inwards a hit of beautiful fabrics, the chair provides a fashionable in addition to dignified sitting sense regardless of the location inwards which they are placed.
Massproductions have several stunning sofa collections, all available from Simon James Design. With soft, appealing curves, the beautiful Dandy Sofa is designed to sit down freely inside a room, creating interesting areas in addition to flowing pathways around it.
The Mega Sofa features sparse steel underground side panels which enclose, elevator in addition to plump the cushions all at the same time. A pattern that results inwards superb comfort, it also creates a beautiful sculptural expression. Available inwards a hit of fabrics, I especially dearest these earthy beige in addition to nighttime greenish hues.