Woodcut Sydney | A Timber Wonderland Past Times Mim Design

Leading timber brand Woodcut recently opened the doors to a stunning novel infinite inwards Waterloo, Sydney. Commissioning award-winning Melbourne firm Mim Design to apply its inventiveness in addition to expertise, the Woodcut showroom makes a bold controversy in an expanse renowned for its pattern pedigree.  

Spanning 160 foursquare metres, the showroom was to non exclusively display to a greater extent than than fifty products exactly to permit clients the infinite to touch, experience in addition to experience the timber. Mim Design senior interior designer Kristiina Morgan says they were provided alongside some direction exactly likewise encouraged to intend broadly, leaving enough of orbit for inventiveness in addition to bold statements. “It was nifty for the client to last opened upward to doing something that was creative in addition to organic,” she said. “We utilization the production a lot alongside our ain clients in addition to hence nosotros felt it was of import to demonstrate the product’s total utilization in addition to the grade of item that tin last achieved from timber in addition to how that is integrated into design.”


Making the most of the building’s heritage character, high ceilings in addition to soaring steel-framed windows, the squad accept created an awe-inspiring showroom room filled alongside custom designs that volition non exclusively attract customers exactly laid an manufacture benchmark. With functionality of the space, peculiarly for client interaction, beingness paramount, a publish of custom-made fittings in addition to fixtures were designed to display the multifariousness in addition to orbit of the products. Mim Design’s squad incorporated large sliding panels in addition to applied the production to mass heads highlighting varied detailing outcomes. Curved panels in addition to organic steps that Pb to pivoting panels permit customers to movement around the product, seeing the form of colours in addition to applications in addition to how they tin last used.


Inspired past times the concept of “cut logs”, the squad wanted to illustrate the product’s rich in addition to natural origins, allowing staff to proudly utilization their surround equally a reference when selling the product. A theme that is carried through the infinite via the curved nature of the stairs in addition to oversized log tables that guide people through the showroom, it has likewise resulted inwards the creation of pod-like spaces from which architects in addition to clients tin essay privacy or piece of job from.

Photography past times Sean Fennessey

Embracing the scale of high voids alongside oversized elements, Kristiina says the resulting infinite gives the feeling of walking through a wood alongside huge trees either side of you. Such a beautiful in addition to plumbing fixtures concept for the brand, uncovering out to a greater extent than virtually the Woodcut products in addition to the showroom place here

Images courtesy of Mim Design


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