Norsu Interiors | 2016 Collection Launch
Sunday, May 1, 2016
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As many of you lot volition immediately know I lately travelled to Melbourne to mode the norsu interiors 2016 collection campaign. Working with inspiring norsu founders Nat Wheeler as well as Kristy Sadlier amongst renowned Australian lensman Lisa Cohen was such an incredible honour. Definitely my biggest career highlight to date, I am beyond excited to live sharing the images with you lot today!
Presenting an array of of interior living spaces inwards norsu's signature pastel color palette, the images showcase the boutique's carefully curated collection of Nordic homewares as well as various make of fine art prints. The collection too features several images shot inwards a Scandinavian ‘boho luxe’ style, reflecting a novel direction norsu is taking since announcing their partnership with iconic Swedish design-house Love Warriors of Sweden before this year. Adding nonetheless some other layer to norsu's already comprehensive offering of Scandinavian goods, Nat says (and I couldn't concur more) "We beloved that the term 'Scandi' - inwards the interiors feel - has as well as thence many unlike interpretations." With a product make that is constantly growing and evolving, norsu are able to provide customers with a unique offering across multiple styles.
Featuring an extensive mix of local and imported product, the images welcome many novel as well as exclusive Nordic brands to the norsu collection. These include HK Living, Martin Moore, Studio Joop, Boomini, Kortkartellet, Vita Copenhagen as well as Lindholdt, teamed with local brands Globe West, Armadillo & Co, Incy Interiors, CULTIVER, Olli Ella, Raw Luxe Interiors, Byron Bay Hanging Chairs, Batch Ceramics, Evie as well as Woollen Collective.
The chance to mode such a beautiful make of products certainly made this a dream project for all involved, but nosotros too sought to deliver achievable looks. For everyday decorators, this way you lot tin laissez passer the sack replicate these spaces within your ain home.
I'm sure I've said it before but I frequently wonder whether Kristy as well as Nat genuinely sleep, because inwards true norsu style they convey to a greater extent than exciting intelligence around the corner. The unloosen of this collection coincides with the opening of their minute Melbourne retail shop inwards Hawthorn adjacent month! This larger shop volition compliment their existing Malvern East store past times providing a infinite to showcase furniture, rugs as well as fine art inside a styled insitu environment. It sounds as well as thence fabulous, I recollect I'll convey to caput dorsum over to Melbourne simply to banking concern gibe it out!
Styling past times Michelle Halford, The Design Chaser / photography past times Lisa Cohen
And finally inwards celebration of this exciting launch, the blog these 3 beautiful prints are showcased inwards the lastly of the elbow grease images above, alongside the gorgeous express edition Blue World fine art print, too past times Silke Bonde. Such a serene bedroom, this is definitely 1 infinite I would beloved to replicate at home!
The chance to mode such a beautiful make of products certainly made this a dream project for all involved, but nosotros too sought to deliver achievable looks. For everyday decorators, this way you lot tin laissez passer the sack replicate these spaces within your ain home.
Adding some other dimension to the campaign, this time around Nat as well as Kristy decided to celluloid the shoot day. To run across what goes on behind-the-scenes, check out the video below!
Video by Stu Morley
Images courtesy of norsu interiors