Designstuff | Interview + Reader Offering
Friday, February 26, 2016
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I outset discovered the Melbourne-based online store Designstuff through Instagram. With its rigid Scandinavian focus I felt an minute connection, but I was also drawn to the warm in addition to friendly captions that went amongst each inspiring image. Judging yesteryear their following, forthwith nearing 100K, I am clearly non alone. Resonating amongst many Scandi pattern lovers only about the world, Designstuff was founded inwards 2012 yesteryear Christina Fedders in addition to is abode to a contemporary collection of pattern inwards diverse forms, including homewares, toys, gifts in addition to fine art – all handpicked from a puddle of local in addition to international talent. The Scandinavian influence makes perfect feel when y'all acquire that Christina really grew upwards inwards Denmark. Inspired yesteryear both her upbringing in addition to her travels equally an international fashion buyer, Christina created Designstuff as a unique online destination for people who dearest to alive through design. Wanting to notice out a fleck to a greater extent than virtually the fellowship in addition to the people behind it, I asked Christina a few questions...
Can y'all tell us a fleck virtually your roots, Danish background in addition to the path that led y'all to launching an online store?
It’s funny, I can’t really retrieve a fourth dimension when I wasn’t fascinated amongst design. I intend perhaps it’s inwards my blood. I grew upwards inwards Denmark, where my Dad is a buyer in addition to production developer inwards the fashion industry. I receive got memories of existence on identify unit of measurement holidays in addition to trawling through vintage shops inwards San Francisco, stores inwards Paris, Barcelona in addition to Amsterdam - With my Dad, looking for inspiration for “The Next Big Thing.” As a immature girl, I would beg him to accept me to the Trade Fairs inwards Milan in addition to other parts of Europe. And i time I was really former enough, he really did accept me. So I knew from a really immature historic catamenia that I wanted to live on a buyer.
After I graduated university, I won a global internship that allowed me to run inwards buying departments inwards Canada, New York in addition to Hong Kong. Eventually I ended upwards inwards Melbourne inwards Commonwealth of Australia inwards a fashion-buying purpose that I absolutely loved. But later the nascency of my immature adult woman Clara (now 4) I realised that I needed a career change. Fashion was hectic in addition to crazy in addition to wonderful, but non ever identify unit of measurement friendly. Suddenly seventy hour+ workweeks in addition to constant overseas line of piece of job organization trips didn’t seem feasible. I decided I wanted to start my ain modest line of piece of job organization in addition to starting a Scandinavian design-focused store felt incredibly natural.
How would y'all pull your personal style in addition to how is this reflected inwards the products y'all stock?
This enquiry is so funny, because I facial expression downward in addition to realise that my personal style is a mirror icon to the products that nosotros stock. Ha! For example, I rarely wearable black, I’m non afraid of colour, I dearest build clean lines in addition to I volition oftentimes accessorise my outfits amongst a comport upon of brass.
And inwards regards to the products that nosotros stock, nosotros only stock really pick out dark pieces, lots of designs inwards soft colours, products amongst beautiful build clean lines in addition to I dearest metallic element products inwards brass, copper in addition to nickel. After this interview I may receive got to start dressing differently!
What practise y'all facial expression for when seeking out novel brands in addition to production ranges?
A few dissimilar things, but nosotros practise dearest a proficient back-story. A proficient story behind a build or attain gets us every time. Also nosotros facial expression for authenticity, character in addition to value. Apart from that, nosotros ever attempt to proceed on top of trends. I must acquire that from my Dad. I’m nevertheless searching for The Next Big Thing.
It's dandy to meet that y'all stock so many of TDC readers' favourite Scandinavian brands, including recent arrivals from ferm LIVING, HAY, in addition to Menu to elevate only a few! What is it virtually these brands that y'all love?
We dearest ferm LIVING, HAY in addition to Menu too. It’s interesting, on the surface perhaps these brands don’t experience aesthetically similar but something that unites them is their constant pursuit for designs that accept risks in addition to ready novel trends. All 3 brands regularly inquire designers from other studios to collaborate amongst them on production designs. We dearest this! It’s such a dandy agency to proceed things fresh in addition to exciting.
What would live on your favourite production picks correct now?
Within our Child + Baby category, definitely the Tower Chair yesteryear BZBX – It’s only so adaptable, nosotros dearest that a tiddler tin sit down inwards the same chair from half dozen months through to 7 years. Also, nosotros dearest its build clean lines in addition to fresh Scandinavian styling.
As for homewares, a personal favourite is the Globe Vase yesteryear novel Danish build AYTM. We opened the box upwards final calendar week in addition to nosotros were all blown away. It is so much bigger in addition to so y'all expect. It creates a really beautiful tilt without existence also overpowering or showy. I also dearest the Greek marble attain yesteryear Mette Ditmer. Mette is Danish too, in addition to she’s created the most beautiful bath accessories using existent Greek marble. There’s a lather dispenser, a tumbler in addition to a lav brush all accented amongst matte dark nickel. The attain is genuinely beautiful.
What receive got been your most pop products to date?
Definitely the Tower Chair, the Menu Bottle Grinders, the Adventure Rug from Oyoy, quilts from Cam Cam in addition to anything ferm LIVING does inwards brass. Our customers are crazy for brass.
Do y'all move oftentimes for work... merchandise shows, buying trips etc? Any exciting trips coming upwards or projects inwards the works?
I acquire dorsum to Kingdom of Denmark at to the lowest degree twice a yr in addition to when I’m inwards Europe I ever acquire inwards a priority to move to Stockholm in addition to Paris. I experience similar betwixt Copenhagen, Paris in addition to Stockholm I tin really acquire a experience for what the upwards in addition to coming trends are in addition to what powerfulness run good for Commonwealth of Australia in addition to New Zealand. Also, I attempt to attend Maison & Objet in addition to Northmodern every yr but it tin sometimes live on difficult amongst ii immature kids. I intend I know now, why my Dad made me hold off till I was older earlier letting me attend merchandise fairs amongst him!
Who is the phonation behind your Instagram account?
It’s really Monica, i of the girls on our modest team. Can y'all believe that earlier I made her responsible for our Instagram account, she had never really been on social media before? Never been on Instagram in addition to never had a Facebook account? I intend it’s amazing how good she’s done considering she was a consummate social media novice. It’s definitely her calling! She is such a natural.
You receive got built upwards an impressive Instagram following! What purpose does it play inwards your solar daytime to solar daytime business? Who are some of your favourite Instagram accounts?
Yes, it’s incredible; Monica’s grown our next from 2,000 to over 95,000+ inwards petty over a year! I intend it’s because her genuine passion for pattern in addition to interiors really shines through. Her enthusiasm is infectious in addition to our followers dearest how relaxed she is. There is no snootiness or snobbery, which is precisely how I desire our squad to stand upwards for Designstuff. In solar daytime to solar daytime line of piece of job organization Instagram helps a lot. Being an online business, our customers demand to live on able to accomplish us on equally many channels equally possible in addition to a lot of people prefer to contact us via Instagram. They similar the immediacy in addition to fun of it.
My favourite Instagram accounts are: @simonlarsen, @matharrison, @simonehaag, @hellomala, @tuulavintage, @dane_studio, @tessguinery, @_sophiajames_, @huxbaby, @sallyfazeli, @biancacash, @virgola_, @curated_by, @tarapearce, @designdevotee, @petraholain, @zotheysay, @whitefortype, @aimeestylist, @ameliabarnes, @sarah_kelk, @mimdesignstudio, @amerrymishap, @sophie_vine, @scandifan, @casieeeesmith, @jessicahansonstylist, @jardanfurniture, @menuworld in addition to of class @thedesignchaser! But I could acquire on in addition to on in addition to on…!
What else inspires you... on the web, other creatives, move etc?
Definitely Danish interior magazines. I subscribe to a pick out few, in addition to notice them endlessly inspiring. I notice RUM Interior Design periodical peculiarly inspiring. On the Melbourne interior pattern scene, I ever dearest what Hecker Guthrie in addition to Mim Design Studio are doing. And on a to a greater extent than personal grade I pull a lot of inspiration from my squad in addition to my family. They all receive got such special taste, fifty-fifty my iv yr old!
What a wonderful insight into the basis of Designstuff! Huge thank y'all to Christina!
I receive got spent quite some fourth dimension pouring over the extensive attain of products to pick out some to portion amongst you. Not an slow choice, but hither are some favourites....
Skjalm P. Candle Holders
Can y'all tell us a fleck virtually your roots, Danish background in addition to the path that led y'all to launching an online store?
It’s funny, I can’t really retrieve a fourth dimension when I wasn’t fascinated amongst design. I intend perhaps it’s inwards my blood. I grew upwards inwards Denmark, where my Dad is a buyer in addition to production developer inwards the fashion industry. I receive got memories of existence on identify unit of measurement holidays in addition to trawling through vintage shops inwards San Francisco, stores inwards Paris, Barcelona in addition to Amsterdam - With my Dad, looking for inspiration for “The Next Big Thing.” As a immature girl, I would beg him to accept me to the Trade Fairs inwards Milan in addition to other parts of Europe. And i time I was really former enough, he really did accept me. So I knew from a really immature historic catamenia that I wanted to live on a buyer.
After I graduated university, I won a global internship that allowed me to run inwards buying departments inwards Canada, New York in addition to Hong Kong. Eventually I ended upwards inwards Melbourne inwards Commonwealth of Australia inwards a fashion-buying purpose that I absolutely loved. But later the nascency of my immature adult woman Clara (now 4) I realised that I needed a career change. Fashion was hectic in addition to crazy in addition to wonderful, but non ever identify unit of measurement friendly. Suddenly seventy hour+ workweeks in addition to constant overseas line of piece of job organization trips didn’t seem feasible. I decided I wanted to start my ain modest line of piece of job organization in addition to starting a Scandinavian design-focused store felt incredibly natural.
How would y'all pull your personal style in addition to how is this reflected inwards the products y'all stock?
This enquiry is so funny, because I facial expression downward in addition to realise that my personal style is a mirror icon to the products that nosotros stock. Ha! For example, I rarely wearable black, I’m non afraid of colour, I dearest build clean lines in addition to I volition oftentimes accessorise my outfits amongst a comport upon of brass.
And inwards regards to the products that nosotros stock, nosotros only stock really pick out dark pieces, lots of designs inwards soft colours, products amongst beautiful build clean lines in addition to I dearest metallic element products inwards brass, copper in addition to nickel. After this interview I may receive got to start dressing differently!
What practise y'all facial expression for when seeking out novel brands in addition to production ranges?
A few dissimilar things, but nosotros practise dearest a proficient back-story. A proficient story behind a build or attain gets us every time. Also nosotros facial expression for authenticity, character in addition to value. Apart from that, nosotros ever attempt to proceed on top of trends. I must acquire that from my Dad. I’m nevertheless searching for The Next Big Thing.
It's dandy to meet that y'all stock so many of TDC readers' favourite Scandinavian brands, including recent arrivals from ferm LIVING, HAY, in addition to Menu to elevate only a few! What is it virtually these brands that y'all love?
We dearest ferm LIVING, HAY in addition to Menu too. It’s interesting, on the surface perhaps these brands don’t experience aesthetically similar but something that unites them is their constant pursuit for designs that accept risks in addition to ready novel trends. All 3 brands regularly inquire designers from other studios to collaborate amongst them on production designs. We dearest this! It’s such a dandy agency to proceed things fresh in addition to exciting.
What would live on your favourite production picks correct now?
Within our Child + Baby category, definitely the Tower Chair yesteryear BZBX – It’s only so adaptable, nosotros dearest that a tiddler tin sit down inwards the same chair from half dozen months through to 7 years. Also, nosotros dearest its build clean lines in addition to fresh Scandinavian styling.
As for homewares, a personal favourite is the Globe Vase yesteryear novel Danish build AYTM. We opened the box upwards final calendar week in addition to nosotros were all blown away. It is so much bigger in addition to so y'all expect. It creates a really beautiful tilt without existence also overpowering or showy. I also dearest the Greek marble attain yesteryear Mette Ditmer. Mette is Danish too, in addition to she’s created the most beautiful bath accessories using existent Greek marble. There’s a lather dispenser, a tumbler in addition to a lav brush all accented amongst matte dark nickel. The attain is genuinely beautiful.
Definitely the Tower Chair, the Menu Bottle Grinders, the Adventure Rug from Oyoy, quilts from Cam Cam in addition to anything ferm LIVING does inwards brass. Our customers are crazy for brass.
Do y'all move oftentimes for work... merchandise shows, buying trips etc? Any exciting trips coming upwards or projects inwards the works?
I acquire dorsum to Kingdom of Denmark at to the lowest degree twice a yr in addition to when I’m inwards Europe I ever acquire inwards a priority to move to Stockholm in addition to Paris. I experience similar betwixt Copenhagen, Paris in addition to Stockholm I tin really acquire a experience for what the upwards in addition to coming trends are in addition to what powerfulness run good for Commonwealth of Australia in addition to New Zealand. Also, I attempt to attend Maison & Objet in addition to Northmodern every yr but it tin sometimes live on difficult amongst ii immature kids. I intend I know now, why my Dad made me hold off till I was older earlier letting me attend merchandise fairs amongst him!
Who is the phonation behind your Instagram account?
It’s really Monica, i of the girls on our modest team. Can y'all believe that earlier I made her responsible for our Instagram account, she had never really been on social media before? Never been on Instagram in addition to never had a Facebook account? I intend it’s amazing how good she’s done considering she was a consummate social media novice. It’s definitely her calling! She is such a natural.
You receive got built upwards an impressive Instagram following! What purpose does it play inwards your solar daytime to solar daytime business? Who are some of your favourite Instagram accounts?
Yes, it’s incredible; Monica’s grown our next from 2,000 to over 95,000+ inwards petty over a year! I intend it’s because her genuine passion for pattern in addition to interiors really shines through. Her enthusiasm is infectious in addition to our followers dearest how relaxed she is. There is no snootiness or snobbery, which is precisely how I desire our squad to stand upwards for Designstuff. In solar daytime to solar daytime line of piece of job organization Instagram helps a lot. Being an online business, our customers demand to live on able to accomplish us on equally many channels equally possible in addition to a lot of people prefer to contact us via Instagram. They similar the immediacy in addition to fun of it.
My favourite Instagram accounts are: @simonlarsen, @matharrison, @simonehaag, @hellomala, @tuulavintage, @dane_studio, @tessguinery, @_sophiajames_, @huxbaby, @sallyfazeli, @biancacash, @virgola_, @curated_by, @tarapearce, @designdevotee, @petraholain, @zotheysay, @whitefortype, @aimeestylist, @ameliabarnes, @sarah_kelk, @mimdesignstudio, @amerrymishap, @sophie_vine, @scandifan, @casieeeesmith, @jessicahansonstylist, @jardanfurniture, @menuworld in addition to of class @thedesignchaser! But I could acquire on in addition to on in addition to on…!
What else inspires you... on the web, other creatives, move etc?
Definitely Danish interior magazines. I subscribe to a pick out few, in addition to notice them endlessly inspiring. I notice RUM Interior Design periodical peculiarly inspiring. On the Melbourne interior pattern scene, I ever dearest what Hecker Guthrie in addition to Mim Design Studio are doing. And on a to a greater extent than personal grade I pull a lot of inspiration from my squad in addition to my family. They all receive got such special taste, fifty-fifty my iv yr old!
What a wonderful insight into the basis of Designstuff! Huge thank y'all to Christina!
I receive got spent quite some fourth dimension pouring over the extensive attain of products to pick out some to portion amongst you. Not an slow choice, but hither are some favourites....
Skjalm P. Candle Holders
AYTM Unity Circle Quarter TrayMenu Turning Table
H Skjalm P. Flower Pot
AYTM Globe Vase
ferm LIVING Kelim Rug
To complete off, I am delighted to tell y'all that Designstuff are really kindly giving TDC readers an exclusive offering of 15% off storewide. The offer can only live on used i time per client but is open worldwide, in addition to volition run indefinitely (unless otherwise notified).
Simply go inwards the code TDCBLOG at checkout.
International customers tin identify their orders yesteryear quoting the code in addition to emailing their orders to: hello@designstuff.com
Please depository fiscal establishment complaint that the code tin only live on used i time per client in addition to does not apply to transportation costs.
Happy Shopping!
Image credits:
Top images photography yesteryear Grace Petrou
BZBX images styled yesteryear Simone Haag / photography yesteryear Annette O'Brien
H Skjalm P. Flower Pot
AYTM Globe Vase
ferm LIVING Kelim Rug
To complete off, I am delighted to tell y'all that Designstuff are really kindly giving TDC readers an exclusive offering of 15% off storewide. The offer can only live on used i time per client but is open worldwide, in addition to volition run indefinitely (unless otherwise notified).
Simply go inwards the code TDCBLOG at checkout.
International customers tin identify their orders yesteryear quoting the code in addition to emailing their orders to: hello@designstuff.com
Please depository fiscal establishment complaint that the code tin only live on used i time per client in addition to does not apply to transportation costs.
Happy Shopping!
Image credits:
Top images photography yesteryear Grace Petrou
BZBX images styled yesteryear Simone Haag / photography yesteryear Annette O'Brien
